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店面装修橱窗设计应注意哪些方面
发布人:发布时间2018-07-19浏览次数:0

    在现代商业活动中,橱窗既是一种重要的广告形式,也是装饰商店店面的重要手段。一个构思新颖、主题鲜明、风格独特、手法脱俗、装饰美观、色调和谐的商店橱窗,与整个商店建筑结构和内外环境构成的立体画面,能起美化商店和市容的作用。

    In modern business activities, window is not only an important form of advertising, but also an important means of store decoration. A shop window with a new concept, distinctive theme, unique style, simple style, beautiful ornament and harmonious color, and a three-dimensional picture made up of the whole building structure and internal and external environment can beautify the store and the city.

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    一般来讲,橱窗设计应注意以下方面:

    Generally speaking, window design should pay attention to the following aspects:

    (1)橱窗横度中心线最好能与顾客的视平线相等,那么,整个橱窗内所陈列的商品都在顾客视野中。

    (1) the window width center line can best be equal to the customer's horizon, so the goods displayed in the whole window are in the customer's perspective.

    (2)在橱窗设计中,必须考虑防尘,防热、防淋、防晒、防风、防盗等,要采取相关的措施。

    (2) in window design, dust prevention, heat protection, shower prevention, sun protection, windbreak and burglary prevention must be considered.

    (3)不能影响店面外观造型,橱窗建筑设计规模应与商店整体规模相适应。

    (3) the appearance of the storefront can not be affected. The design scale of the window building should be in line with the overall scale of the store.

    (4)橱窗陈列的商品必须是本商店出售的,而且是最畅销的商品。

    (4) the goods displayed in window displays must be sold in this shop and are the best sellers.

    (5)橱窗陈列季节性商品必须在季节到来之前一个月预先陈列出来向顾客介绍,这样才能起到迎季宣传的作用。

    (5) window display seasonal goods must be displayed in advance one month before the season arrives, so as to play the role of publicity for the season.

    (6)陈列商品时,应先确定主题,无论是多种多类或是同种不同类的商品,均应系统地分种分类依主题陈列,使人一目了然地看到所宣传介绍的商品内容,千万不可乱堆乱摆分散消费者视线。

    (6) when displaying goods, the theme should be determined first. No matter many kinds of multiple categories or different kinds of goods, they should be systematically classified and classified according to the theme.

    (7)橱窗布置应尽量少用商品作衬托、装潢或铺底,除根据橱窗面积注意色彩调和、高低疏密均匀外,商品数量不宜过多或过少。要做到使顾客从远处近处、正面侧面都能看到商品全貌。富有经营特色的商品应陈列在最引人注目的橱窗里。

    (7) window layout should be as little as possible with goods as a backing, decoration or paving. In addition to the window area, the quantity of goods should not be too much or too little. It is necessary to make customers see the full picture of commodities from the near, the front side and the far side. Products with distinctive business characteristics should be displayed in the most noticeable window.

    (8)容易液化变质的商品如食品糖果之类,以及日光照晒下容易损坏的商品,最好用其模型代替或加以适当的包装。

    (8) products that are easy to liquefy and deteriorate, such as foods and sweets, as well as goods that are easily damaged under sunlight, should be replaced by their models or properly packed.

    (9)橱窗应经常打扫,保持清洁,特别是食品橱窗。肮脏的橱窗玻璃,橱窗里面布满灰尘,会给顾客不好的印象,引起对商品的怀疑或反感而失去购买的兴趣。

    (9) windows should be cleaned regularly and kept clean, especially in food windows. Dirty windows, windows, dust, will give customers a bad impression, cause suspicion or resentment of goods, and lose interest in buying.

    (10)橱窗陈列需勤加更换,尤其是有时间性的宣传以及陈列容易变质的商品尤其特别注意。每个橱窗在更换或布置时,停止对外宣传时间,一般必需在当天内完成。

    (10) window display needs to be replaced frequently, especially with timely publicity and goods that are easily deteriorated. When each window is replaced or arranged, the time to stop publicity is usually completed within the day.

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