The decoration profession is also known as public outfit, shop decoration, office decoration, exterior wall decoration, hotel, hotel, shopping mall and other public places decoration are collectively known as tooling. It refers to the decoration works of public facilities with definite planning.
Official decoration, especially the decoration of commercial places, depends largely on the commercial value created by planning. The biggest difference between the commercial space decoration plan and the family decoration plan is that the commercial space seeks to maximize the profit of the customers through the planning. "Now there are more and more tooling enterprises, the selection of a good tooling company is very important, but tooling decoration should pay attention to what matters?
1. shop front
Door is the first time to attract customers'attention, and to inform customers what kind of corporate image, what products are sold in the store. Door head is divided into two parts, one is the planning part, examining the color and scale share, considering whether the color matches the requirements of corporate brand image planning, whether the logo is harmonious with the size of the connection between the door head; the other is the material part, a brief spray painting is the small company's action.
2. facade and store passageway
The door with a sense of openness is easy to attract customers, using glass doors and glass windows to improve temptation. The main passageway in the store should not be narrow enough to allow customers to enter the main channel, so that they can clearly understand the merits of the case.
3. classification format
A good format will make customers feel comfortable and closer to the product, and the product classification and zoning display is the key point in the format, the location of the layout between the various regions and the comfort of strolling will affect the customer mind.
4. interior color
The personalization of decorative colors will make you more different from other stores, so that stores become more outstanding and visible. If the dominant tone of the brand is reasonably applied to the store, the plan will become more useful and fully reflect the connotation of the quality and culture of the brand.
5. lights and lamps
According to the principle of ergonomics, people's viewing exhibition has a light orientation, so it should be reasonable to place the light and shade in the various areas of the store, in order to guide customers to choose. In addition, the lights between the various regions should be controlled as far as possible by themselves, with energy-saving lamps as the main lamps, so as to save energy and cost.
6. corporate image background and POP advertising orientation
The image background is best set in the middle of the store entrance, outstanding corporate image, so that customers feel more respected. After all the formats are set, don't forget to leave a bit of space for POP advertising, to be able to turn the corner position, the edge of the negotiation area, or dead corner shelving surface. In this way, the overall image of the product will become more comprehensive.
7. decoration construction team
No matter how good the data is, no precise workmanship and quality assurance is in vain. Therefore, it is inevitable to select experienced and regular decoration companies.
As long as we try to do a good job of careful planning and preparation before decoration, we will have the opportunity to do a better shop decoration, to attract customers and expand the turnover intention.上一篇：你知道如何选择装饰公司吗？