你对超市装修有什么看法?
发布人:http://www.chinazhuoyou.com发布时间: 2020-03-24 14:15:53 浏览次数: 0

现在超市在城市里已经很普遍了,它让人们的日子看起来更方便了。如果你也想开超市做生意,那么条件就是把超市装修好。超市装饰是比较大的工程,相应的装饰难度也比较大。那么你对超市装修有什么看法呢?下面将这个问题和大家做一个分享,希望能对有需要的朋友有所帮助。

  Now supermarkets are very common in cities. They make people's life more convenient. If you want to do business in a supermarket, the condition is to decorate it. Supermarket decoration is a relatively large project, and the corresponding decoration difficulty is also relatively large. So what do you think of supermarket decoration? Let's share this problem with you, hoping to help friends in need.

  一、丰富显示自己的个性

  1、 Enrich your personality

  在超市购物环境的规划中,一定要根据商店的经营范围、层次,结合商店的定位类型和消费群体的特点,充分发挥商店的经营特点,所有的风格都要一致。

  In the planning of supermarket shopping environment, we must give full play to the business characteristics of the store according to the business scope and level of the store, combined with the positioning type of the store and the characteristics of the consumer group, and all styles should be consistent.

  如何装饰超市?成功的超市装修必然是“一见之美”,让顾客能够看到超市的外观,能够产生深刻的形象和进入商场的欲望。例如,饺子永进“让白体验超市”,每个连锁店的统一要求都必须印上饺子集团独特的熊猫标志,这突出了品牌特色,使自己有别于许多竞争对手。

  How to decorate the supermarket? A successful supermarket decoration is bound to be "beauty at first sight", so that customers can see the appearance of the supermarket, and can produce a profound image and desire to enter the mall. For example, when dumplings enter the "let Bai experience supermarket", each chain store's unified requirements must be printed with the unique panda logo of dumpling group, which highlights the brand characteristics and distinguishes itself from many competitors.

  第二,以客户为中心

  Second, customer focus

  超市如何装修,一定不能忽视超市经营的核心是客户,所有的装修规划仍然是客户服务。顾客是上帝,超市无论如何的布局仍然是一个详细的规划,我们必须坚持以顾客为中心,满足顾客的需求。

  How to decorate the supermarket must not ignore that the core of supermarket management is the customer, and all the decoration planning is still customer service. Customer is God, the layout of supermarket is still a detailed plan, we must adhere to customer-centric, to meet the needs of customers.

  1. 收银台应该很宽。宽度一般规划为1-1.2米;长度一般为5米,即扣除收银员本身约2米长后,收银员与最近的货架之间的距离应为5米,以确保有一个满意的空间供等待的顾客排队。

  1. The cashier should be very wide. The width is generally planned to be 1-1.2m; the length is generally 5m, i.e. after deducting the cashier's length of about 2m, the distance between the cashier and the nearest shelf should be 5m to ensure that there is a satisfactory space for waiting customers to queue.

  2. 20160909094211216.jpg

  2、货架主岛布局。岛式布局是指将商业场所的中心布置成各个不相连的岛路,将货架摆放在岛中央,这也是大中型超市货架的主流展示方式。便当店货架岛式优势:可以最大限度的利用空间,布置更多的产品货架,丰富的美化商务场所。环境丰富多样,产品数量丰富,加上客户的购物爱好,满足客户对产品的全方位需求。

  2. Main island layout of shelves. Island layout refers to the arrangement of the center of the business place into the island roads that are not connected, and the shelves are placed in the center of the island, which is also the mainstream display mode of the shelves of large and medium-sized supermarkets. Convenience store shelf Island advantage: can maximize the use of space, layout more product shelves, rich beautification of business places. The environment is rich and diverse, the product quantity is rich, plus the customer's shopping hobby, satisfies the customer to the product omni-directional demand.

  3.超市还需要一些其他的区域,比如儿童游乐区、电视区和家庭休息区。方便购物的顾客可以有一个地方消磨时间,增加顾客在超市停留的时间,也增加了销售的可能性。尤其喜欢中高端超市,如饺子永进,其装修可适当增加儿童游乐区、茶话会休息区等,以提高消费体验。

  3. The supermarket also needs some other areas, such as children's play area, TV area and family rest area. Convenient shopping customers can have a place to spend time, increase the time customers stay in the supermarket, and increase the possibility of sales. Especially like middle and high-end supermarkets, such as Yongjin dumplings, whose decoration can appropriately increase children's play area, tea party rest area, etc., in order to improve the consumption experience.

  第三,防止盲区

  Third, to prevent blind areas

  死角可以分为两种,一个是在货架上的卑微的角落,如货架的底部和顶部,这种死角可以放在鞋,鞋架底部,客户只是方便试穿鞋子。而尿布等大块不占地方的物品则需要放在上面,充分利用空间。再结合灯光分配,让原本使用的死角也焕发出新的生机。当然,要注意顶部货架的顶部,产品的摆放要保证成人能够方便的取用。

  Dead angle can be divided into two kinds. One is the humble corner on the shelf, such as the bottom and top of the shelf. This kind of dead angle can be placed on the bottom of shoes and shoe racks. Customers are only convenient to try on shoes. And the large non occupied items such as diapers need to be put on it to make full use of the space. Combined with the light distribution, the original dead corner also radiates new vitality. Of course, we should pay attention to the top of the top shelf, product placement to ensure that adults can easily access.

  了解货架的使用情况,对产品进行分区。这一切都必须加以考虑。小型超市按产品种类可分为调味品、副食品、日用品、烟酒茶等功能区。在划分的时候,注意摆放在商店入口附近的流行产品的货架展示。让顾客更容易地选择产品。

  Understand the use of shelves and partition products. All this has to be considered. Small supermarkets can be divided into condiments, non-staple food, daily necessities, tobacco, wine, tea and other functional areas. During the division, pay attention to the display of popular products on the shelves near the entrance of the store. Make it easier for customers to choose products.


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