Now supermarkets are very common in cities. They make people's life more convenient. If you want to do business in a supermarket, the condition is to decorate it. Supermarket decoration is a relatively large project, and the corresponding decoration difficulty is also relatively large. So what do you think of supermarket decoration? Let's share this problem with you, hoping to help friends in need.
1、 Enrich your personality
In the planning of supermarket shopping environment, we must give full play to the business characteristics of the store according to the business scope and level of the store, combined with the positioning type of the store and the characteristics of the consumer group, and all styles should be consistent.
How to decorate the supermarket? A successful supermarket decoration is bound to be "beauty at first sight", so that customers can see the appearance of the supermarket, and can produce a profound image and desire to enter the mall. For example, when dumplings enter the "let Bai experience supermarket", each chain store's unified requirements must be printed with the unique panda logo of dumpling group, which highlights the brand characteristics and distinguishes itself from many competitors.
Second, customer focus
How to decorate the supermarket must not ignore that the core of supermarket management is the customer, and all the decoration planning is still customer service. Customer is God, the layout of supermarket is still a detailed plan, we must adhere to customer-centric, to meet the needs of customers.
The cashier should be very wide. The width is generally planned to be 1-1.2m; the length is generally 5m, i.e. after deducting the cashier's length of about 2m, the distance between the cashier and the nearest shelf should be 5m to ensure that there is a satisfactory space for waiting customers to queue.
2. Main island layout of shelves. Island layout refers to the arrangement of the center of the business place into the island roads that are not connected, and the shelves are placed in the center of the island, which is also the mainstream display mode of the shelves of large and medium-sized supermarkets. Convenience store shelf Island advantage: can maximize the use of space, layout more product shelves, rich beautification of business places. The environment is rich and diverse, the product quantity is rich, plus the customer's shopping hobby, satisfies the customer to the product omni-directional demand.
3. The supermarket also needs some other areas, such as children's play area, TV area and family rest area. Convenient shopping customers can have a place to spend time, increase the time customers stay in the supermarket, and increase the possibility of sales. Especially like middle and high-end supermarkets, such as Yongjin dumplings, whose decoration can appropriately increase children's play area, tea party rest area, etc., in order to improve the consumption experience.
Third, to prevent blind areas
Dead angle can be divided into two kinds. One is the humble corner on the shelf, such as the bottom and top of the shelf. This kind of dead angle can be placed on the bottom of shoes and shoe racks. Customers are only convenient to try on shoes. And the large non occupied items such as diapers need to be put on it to make full use of the space. Combined with the light distribution, the original dead corner also radiates new vitality. Of course, we should pay attention to the top of the top shelf, product placement to ensure that adults can easily access.
Understand the use of shelves and partition products. All this has to be considered. Small supermarkets can be divided into condiments, non-staple food, daily necessities, tobacco, wine, tea and other functional areas. During the division, pay attention to the display of popular products on the shelves near the entrance of the store. Make it easier for customers to choose products.